Where Is the Men's Grooming Industry Headed?

It seems like decades ago that the men's fashion and grooming industry was thoroughly conservative. Today, the industry that was yesterday eschewing new ideas in how men should dress and groom themselves is opening its arms to experimentation.

Whereas in the past, ideas such as "skin care" and "cosmetics" were terms that fell under the umbrella of "fashion" (which, at the time, was also a "woman's issue"), today men are paying premiums for grooming products marketed specifically to males. The market for male-targeted goods such as fragrances, anti-aging cream, and expensive cleansers is beginning to encroach on that of female-targeted goods. And the surprising part is that this market is still in its infancy.

The growth of this market corresponds to a change in the male lifestyle. One possible reason for this change is the gradual loss of fear as being mistaken for a homosexual, which has been-though many in this industry do not want to admit so-one of the major obstacles to marketing male cosmetics and grooming products. While this change has been a slow one, it is clearly making an impact on both what companies can market and how they can market.

This gives way to experimentation. Experimentation of products. Experimentation of marketing. The breadth of what products can be experimented with is nearly unlimited. Today, over 90% of men are using grooming products ranging from hair care and skincare items to aftershaves and fragrances. And this marketing is growing! Just last year the entire skincare market grew over 10%.

What companies should see from this is that the root is there. What comes next is nurturing that root-turning habitual users of "products" into loyal users of "brands."

At the moment, the men's marketing industry is still playing it conservatively. The reason for this likely stems from the still lingering confusion as to how to define the image of a man. Instead of simply marketing to men as a subgroup of a population, companies should be looking at men as a population itself, and then performing the market research and market segmentation that is common in most marketing practices.

These companies still see "the man" as someone who doesn't know the difference between bar soap and facial wash. And while there is certainly a market segmentation like this in the population, companies don't call it a segmentation. If they did, they would be able to market their products in a more efficient way (e.g., reeducating this group of men on grooming products).

I believe that the men's grooming industry will eventually come to this conclusion. And when it does, the industry will grow even faster than it is now. The new focus will turn to segmenting the male population in a meaningful way (as opposed to a stereotypical way) and creating life-long users.

Of course, to sell their products, these companies will need to reinvent how they approach copywriting.

Product Launching - 7 Smart Steps to Producing Audio Reports For Informational Products

If you are a marketer, you must market your own products... you HAVE to admit.

So what is the number one hurdle for creating and launching your own products?

Is it TIME? Sure, it takes long time if you're still creating products and using conventional methods.

Myth of PDF Reports

If you are a marketer like me, you sign up for special reports. These are made out of PDF files digitally delivered to you.

The problem for a marketer with "PDF distribution approach" is that writing is not for everyone. Worse, depending on the demographic, if your writing is less than perfect, your special reports can damage your credibility.

Give Audio Reports

What if you started giving away audio reports? You have been told all this time that you thought you must give away a special report in PDF.

Sure, everyone else does this, but to stand out from the rest in a competitive market, you have to zig when everyone else zags. So give away audio for a change.

Why Using Audio Is Smart

The good news about publishing audio is you can outline what you want to say and record it. Unlike written reports, your grammar does not have to be perfect and listeners are more forgiving.

Audio reports are easy to consume - think about this, with iPod, in the car, MP3, it provides great passive modality. In fact, you can podcast your way to iTunes to leverage even more.

If you sell premium products, people need to know you better. With voice and passion coming through your audio stream, you can better turn subscribers into paid customers. Especially if you're selling high-ticket items, your audio will paint a better picture of you to the audience.

Here is the 7 steps you should follow when launching a quality audio product. Keep in mind, the best audio recording style (or most entertaining style) is when you team up with another like-minded partner and speak in a group.

Even if you're the absolutely the best in your subject matter, listening to your solo recording will get boring. So get yourself Skype, download free MP3 recorder and outline with a partner what you want to talk about.

1. Give a nice intro and ask a pop question. If your audience doesn't know the answer, you got them pay attention to you the rest of your podcast. Let them know they need your info.

2. Tell them what's in it for them.

3. Tell them why they should listen to you.

4. Tell them what's NOT working, like in this article, PDF is not working for everyone.

5. Introduce solution - in this article, I used audio report as its solution.

6. Validate - share example of your solution is helping as opposed to the conventionally used solution

7. Call to action - now they heard you, you need to ask them to do something.

There you have it, you'll have an audio product to launch it. Hey since it's not another PDF report, why don't you charge more money than what others normally charge for similar written reports?

By the way, do you want to learn more about creating product funnel to drive sales for your online business?

If so, I suggest you to check this out: Turning Point - A Marketer's Guide to Changing The Rules for Extraordinary Results.

Mass Profits Sites Software Review

In my short time of internet marketing and buying software after software to see which one truly claim to be the "best", am I impressed with what Mass Profit Sites has to offer for the experienced or beginner affiliate of internet marketing? In this post I will describe what this Mass Profit Site does and how it gets ranked in the search engines. It is said that even the small dogs in the internet marketing industry can make huge massive commissions like the big dog's. Sounds like a lot of bogus I thought once again, but I have done my research and purchased the product. Now usually I don't write anything about software products, but in this case I think it's now time to put my two cents. I wrote blog review about the Mass Profit Sites software and you can see my honest review with more details at the end of this article.

Mass Profit Sites is an automated system that does much more than simply launch your website. Your Mass Profit Sites pages are pre-optimized for SEO both in terms of on-page SEO as well as the regular content updates that your site receives. Your page is automatically configured with SEO optimized keywords, title, description, and the appropriate META tags that search engines need to index your site. When coupled with the regular content updates generated by Mass Profit Sites; the search engines will continue to come back over and over again; each time increasing your SEO rankings.

It can take time for the search engines to come through and index your site. They certainly won't stop by on day one; but within a week you should start to see your site getting traffic. Within a month you should start to see sales coming in; and it just keeps getting better. (it's what they claim). They key is... it takes time. The system is working for you. While there is nothing you HAVE to do (they really do stress this), there are things you can do to get them moving along faster. They also suggest that if you want to work your business a little bit you can promote your new sites via social media or article writing submission, get yourself known on forums in the niche fields of IM, Software, Health & Fitness and Self Help. The software is directly connected to the ClickBank API software, which allows Mass Profit Sites to choose the best selling offer at that very exact moment in four different high converting niche fields. Will this be the great breakthrough software that can make a difference in anyone's life? Or is it another scam? Here is what I have to say about this particular software on my blog.

How You Can Use Facebook Ads To Dominate In Product Launches

The following are common questions people have in regards to promoting product launches as an affiliate when you don't have a list.

1.) "Can I still do well and make sales?"

2.) "Is it even worth it?"

3.) "How can I compete with gurus who have lists of 20,000 people plus?"

And they are all good questions. Here are my answers:

1.) Yep.

2.) Sure is.

3.) Easily.

Now let me explain.

First, size is not everything. I'm talking about the size of someone's list. Your list could be in the thousands or even hundreds and, yet, you could still consistently beat the gurus in product launches that have lists of over 50,000+.

How's that possible? Because more important than size of your list, is the responsiveness of your list.

Some of the gurus who've built lists of hundreds of thousands, have pummeled their lists for years with offer after offer, while never adding any real to the lives of their subscribers. As a result, there list is pretty much dead. They send an email to 100,000 people, and are lucky to get 2,000 opens, and a few hundred clicks. So don't get too hung up on the size of your list.

Now, as for the third question about competing against other affiliates with much bigger list, (when you have no list at all), let me show you how...

First, you need to put together a bonus blog. This is a simple WordPress site that outlines your bonus offer for anyone who buys the product through your affiliate link. And then you need to get traffic to that bonus blog. But not just any traffic. You want the best traffic! The traffic of the top 10 and top 20 affiliates in the product launch that already knows about the product launch.

They've already been marketed to.

And in many cases, they've already made the decision they're going to buy when it goes on sale... or at the least; they're very receptive to the offer. And then you come along, and say:

"Hey, if you buy from me, not only will you get the product being launched, but you'll also get my bonus package which is worth $599 absolutely free!" And you scoop up a whole bunch of easy sales.

Now the next thing you're asking, is "so where do I get that traffic?"

Well, one of the places is with Facebook. You target the fans of the top 10 and top 20 affiliates with your ads. You find out who the top 10 and 20 affiliates are, by keeping an eye on the leader boards which the affiliate manager for the launch you promote will be sending you. Now, this is just one of a dozen tactics that you can use. If you plan on making the top affiliates in the next launch you promote, then you need to learn this method. It's what all the top affiliates in the game know, that the rest don't. And it's the reason they make 95% of all the money in the big launches.

You may be wondering how difficult it is to create your own bonus package. It's actually incredibly easy, once you follow the methods.

Profit Bank Official Review

It can be a nightmare to make money in these times of economic recession both for online and offline businesses. But with the right tool in hand, you can weather the hard times and emerge on top as one of the most successful businesses, not to mention the most profitable. What you might ask is this tool? You can go to Profit Bank to find out what your business is missing. If you are afraid that this is another money-making scam, let this article assuage all your doubts of the product Profit Bank found in Millionaires Society.

Benefits of Profit Bank in Millionaires Society.

You can create a Web site for your business within minutes without having to pay for hosting service. You will have hundreds to thousands of article content without having to make them yourself. You will get hundreds to thousands of back links to your Web site without having to obtain approval for each one.

Features of Profit Bank in Millionaires Society:

The below list outlines what you will get when you download the software Profit Bank from Millionaires Society:

You will get a business Web site, which you can use to advertise the Profit Bank software. You will get instructions on how to effectively market your business in social networking site. You will get instructions on how to efficiently use article marketing for your business.

If you combine the features and the benefits of this product, you will have a software that will make sure your business prospers despite the hard times. First, you will have a working Web site, shortcutting the process of creating one. Second, you will be guided effectively on how to market your business online with secrets from affiliate, article, and social marketing. Third, through Profit Bank, Web site traffic and presence will be increased in ways you never imagined. Basically, you will have a software that will simplify the process of marketing while allowing you to increase your profit.

By shelling out $37 when you download Profit Bank from Millionaires Society, you will have a successful system in place for your business. You won't have to toil in making your business succeed because the software will do this for you. You won't have to deal with the headache of how a changing market will affect your business because the software has your back at all times. All you will have to do is wait for your profit to come in.

Timeline Management for Product or Program Launch

After being a project manager in the digital marketing industry for 10 years, I am pretty sure I know a thing or two about launching stuff. So here are a few thoughts on taming the timeline monster and the tasks dragon...

When it comes to launching a product or program, there is usually a deadline, date that you start work, and how much time you need to achieve all the steps. The best way to go about planning your timeline is to reverse engineer, starting from your launch date. Of course, this launch date has to be reasonable, not two weeks from today, but know that you can compress and/or overlap some tasks in your timeline so that you don't have to have absolutely the "ideal" amount of time to bring everything to perfection (which is overrated).

Your launch date can be affected by many factors - your target market's schedule and lifestyle (is middle of summer a good time if you want to attract busy moms whose schedule may be filled with shuttling kids around?), you own marketing calendar, seasonality of your offerings and of course, you own schedule such as travel, vacation, and family obligations.

If you are starting today, your reasonable launch date should be around at least 8 weeks away for a product that is relatively small in scope, and at least 10 - 12 weeks away if you are more ambitious. Then work backwards from you launch date to plan out the tasks and the milestone. If everything fits nicely with time to spare, great. If it turns out that, after putting down your ideal schedule, you should be starting 2 weeks ago... don't panic! You can usually find some tasks that you can work on simultaneously or in parallel, or compress the timeline for a couple of deliverables. If you do this, you just need to make sure that your schedule, your workload and your sanity allows a more aggressive work schedule. If not, you may just need to go back to your launch date and see if you can bump it down by a few days to make some room.

Keep in mind that your project plan or timeline should be a living document and you should be able to adapt as your project evolves so that your timeline meets the objective of your project. Use it as a reality check, and if you are not meeting the milestones, it may be an indication that you have to re-evaluate your expectation, change the way that you work, or see if there is something that is blocking you from buckling down and taking the necessary action.