Product Launching - 7 Smart Steps to Producing Audio Reports For Informational Products

If you are a marketer, you must market your own products... you HAVE to admit.

So what is the number one hurdle for creating and launching your own products?

Is it TIME? Sure, it takes long time if you're still creating products and using conventional methods.

Myth of PDF Reports

If you are a marketer like me, you sign up for special reports. These are made out of PDF files digitally delivered to you.

The problem for a marketer with "PDF distribution approach" is that writing is not for everyone. Worse, depending on the demographic, if your writing is less than perfect, your special reports can damage your credibility.

Give Audio Reports

What if you started giving away audio reports? You have been told all this time that you thought you must give away a special report in PDF.

Sure, everyone else does this, but to stand out from the rest in a competitive market, you have to zig when everyone else zags. So give away audio for a change.

Why Using Audio Is Smart

The good news about publishing audio is you can outline what you want to say and record it. Unlike written reports, your grammar does not have to be perfect and listeners are more forgiving.

Audio reports are easy to consume - think about this, with iPod, in the car, MP3, it provides great passive modality. In fact, you can podcast your way to iTunes to leverage even more.

If you sell premium products, people need to know you better. With voice and passion coming through your audio stream, you can better turn subscribers into paid customers. Especially if you're selling high-ticket items, your audio will paint a better picture of you to the audience.

Here is the 7 steps you should follow when launching a quality audio product. Keep in mind, the best audio recording style (or most entertaining style) is when you team up with another like-minded partner and speak in a group.

Even if you're the absolutely the best in your subject matter, listening to your solo recording will get boring. So get yourself Skype, download free MP3 recorder and outline with a partner what you want to talk about.

1. Give a nice intro and ask a pop question. If your audience doesn't know the answer, you got them pay attention to you the rest of your podcast. Let them know they need your info.

2. Tell them what's in it for them.

3. Tell them why they should listen to you.

4. Tell them what's NOT working, like in this article, PDF is not working for everyone.

5. Introduce solution - in this article, I used audio report as its solution.

6. Validate - share example of your solution is helping as opposed to the conventionally used solution

7. Call to action - now they heard you, you need to ask them to do something.

There you have it, you'll have an audio product to launch it. Hey since it's not another PDF report, why don't you charge more money than what others normally charge for similar written reports?

By the way, do you want to learn more about creating product funnel to drive sales for your online business?

If so, I suggest you to check this out: Turning Point - A Marketer's Guide to Changing The Rules for Extraordinary Results.

Successful Product Launching

If you have to pick one thing that matters the most in the success of a new product, it has to be the product launch. No matter what kind of a product you are marketing, its launch will instantly determine the success or the failure of this product. A lot of research goes into the commercialization of products to derive maximum profits at the introduction stage.

Product launching requires a lot of planning in terms of targeting the customers, sales, distribution, sales force training and development, etc. This is because it is not just about bringing a product from your production setup to the market, but also about how well you are able to do it so that the product is visible and available to the right people, in the right manner, at the right place and time.

Before launching a new product, firms must do a lot of background research. They must identify best customer segments, and the best positioning strategy against the competition. Distribution channels and their management also play a key role in success of a product because the product must be made available to the right people who are your target market segment. It is also very important that the firm identify the best marketing mix for the new product, which includes the price, distribution, product features, and packaging.

Many things have changed today because of the sophistication of customers and technology. Firms need to have an integrated approach for launching new products. This integration requires firms to create and establish traditional, online as well as social marketing tools at the same time for launching their product.

Through the traditional methods such as television, radio, and print media products are exposed to the masses. Since these traditional methods still have a massive appeal, these methods are most commonly used for new product launches in retail and manufacturing. In addition to these methods, the importance of trade shows, promotional events, direct mail, advertising, etc., cannot be ignored. These are tried and tested methods that are sure to generate interest of the consumer.

Online advertising and email marketing are two great options that can be used for product launches. These are extremely popular tools amongst businesses and hold considerable influence over the customers. Email campaigns have proved to be quiet effective in brand building for a new product launch. Online advertising through popular channels such as Google AdWords or pay per click service also widely affects the buying behavior of the customer.

In this age of social networking, it would be foolish to overlook websites such as Twitter and Facebook. These websites are extremely popular in people of all ages and backgrounds. Therefore, you will be able to expose yourself to a huge audience both young and old.

On the other hand, blogs have also found their way in product launches because of their increasing appeal to the masses. Similarly, online retailing is another great way to influence successful product launch. If you can't open your own online retail setup, you can partner with big names such as Amazon, Google product search, and eBay, etc.

There are many forms of advertising that can be used for product launching. If you are launching a new product, there has to be some type of experience in marketing or either you are partnering with an individual or company that has experience. Product launches are very important and keep the energy up in businesses online and offline.

I love the excitement of launching new products. If you would like assistance or even advice in launching your own products, please look me up. I would be happy to meet you. Never say that you can't do it.